Alina Kabanets

Selected work (02)
01 · Vigorant
2025–26
Borna Care, US healthcare SaaS
Two healthcare MVPs, designed from scratch
Standalone Forms product won Borna’s first paying client
Lead product designer + front-end
Research · Information architecture · Design system · RBAC · Figma · React
Read case study
Borna Care, product demoScene 1 of 4Patient, booking 
Admin, clinic dashboard
11pm, patient booksSarah opens Borna Care at 11pm and books her dental appointment without calling anyone. She picks her service, doctor and time slot in under two minutes.
02 · Deaku
2026
AI-native creator workspace
Rebuilding a landing page for conversion
A 20-screen feature tour became one focused, mobile-first page
Design, build + measurement, lead
UX strategy · Figma · Next.js · Funnel metrics · KPI tree
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Deaku landing pageAfter afterOne focused page: the problem, the workflow in seven stages, then one call to action.
How I work
01
Understand
Start from the user problem and the business goal. Research, flows and success criteria come before pixels.
02
Build
Design in Figma, prototype in code, then ship production React and TypeScript. I own both the decision and the implementation.
03
Measure
Agree what success looks like up front, instrument it, and check after launch. Then iterate on what the numbers say.
About
I’m a product engineer in London. I design and build front-end products in React and TypeScript, and I care most about the moment someone decides whether to trust what’s on the screen.
At Deaku, a five-person AI-native startup, I shape how the assistant, agent and MCP features behave: what they show, what they ask, and when they stop. Before that I designed two healthcare products from scratch for a US SaaS company, including their design system.
I studied psychology and spent eight years as a photographer before moving into product. Both still show up in my work: an interest in why people act the way they do, and an eye for detail and patience with craft.
Contact
Let’s build something people can trust.
Open to product engineer roles · London, hybrid or remote
Available now for 3 days a week, or full-time with 1 month’s notice. Fully authorised to work in the UK.











